How are these companies doing to meet this challenge so common, yet so important? This is what we suggest you think in this article, by revealing 5 expert tips to increase the traffic on your website, and maximize your chances of reaching your targets on the Internet.
Optimize your SEO
The trick that comes to mind when we talk about increasing the traffic of a website is obviously the SEO, called “SEO”. The idea is to optimize its content and the organization of its site to go back in the first results of the search engines. The challenge is to produce relevant and expert content answering business issues and problems to reach more prospects.
If, a short time ago, natural referencing was mainly based on a keyword strategy, Google’s algorithm has now evolved to give rise to new webmarketing practices.
The Complications of the Pages.
You now have to think of the different pages of your website as real semantic worlds . No more question of centering each of your blog posts or web pages around a particular keyword: place to the expanded lexical field, that the algorithms of Google et al. Are now able to analyze and understand precisely. In short, the search engine robots will value more content that sets up a semantic field around the world of your key theme and rich lexicon and developed. With the option to Incentive Traffic the traffic quantity may increase with the proper SEO tactics.
It is from these evolutions that the necessity to think of its web site as a group of “semantic cocoons” linked to each other is also born. To do this:
- Develop pillar pages, on a broad theme, and always with high added value for your prospects. Then create pages that address a more specific problem, and integrate hyperlinks to these pages (and vice versa) to your page-pillar. On each of these pages, make sure to include in your HTML-key tags (title tags, metadescription and alt-text on your images) the keywords from your broad semantic field.
- By scanning your different pages, Google’s robots will see a consistent website, which brings real value to users, and will bring them back into the search results of your prospects.
- But maybe you just ask yourself how to choose these different themes around which to optimize your pages and blog articles? It’s very simple: all your content must be written keeping in mind the questions your prospects are asking, and help them in their purchasing issues.
From these various themes, do not hesitate to create an editorial line of blogging very complete, and to organize the publication according to a regular schedule, to constantly feed your blog. Enough to make search engines understand that you are active on the web, and give you the opportunity to earn places in their results, and therefore traffic!
Did you know that Google Ads paid advertising campaigns are an excellent complement to your website’s SEO? By deploying some well-targeted campaigns, you will attract quality traffic (thanks to the very fine targeting allowed in the tool), a generator of growth, this process can be successful. The other option can be affiliate marketing for you.